Akij's New Product Development & Launching Program held in World School of Business

Pharmacy Department

The ceremony on "Akij's New Product Development & Launching Program" arranged by Akij Food & Beverage Ltd. was held on 23rd March, 2019. The program was supported by WUB Business Club and coordinated by Mohammed Tanvir Zubair Ahmed. The faculty members and 40 students of World School of Business participated the program.

The delegates of Akij Food & Beverage Ltd. tested the quality, taste, flavor of some products. The faculty members and students provided feedback after consuming the products which are yet to be launch in the market. There was a focus group discussion about packing issues like packet color, design etc. of some products.

From this ceremony the students gathered practical knowledge about pre-launching activities for a new product. This program will help them in their career while testing the sustainability of any new product.