About the BBA Program

This four-year Bachelor of Business Administration (BBA) program is designed for those who wish to pursue a career in business organizations or further their studies in business administration. It is suitable for students with a strong desire for a career in business and a high propensity for achievement, given its challenging curricula and components.

The university's BBA degree ensures graduates' employment prospects at the entry level of management fields by assisting them in technical and personal growth. The curriculum encompasses general knowledge and general management skills such as communication, decision-making, coordination, teamwork, and quantitative approaches.

The program offers students opportunities for success in their career paths by fostering critical thinking, self-assessment, and learning. The BBA program spans 141 credit hours, including 36 credit hours of general education-based courses, 84 credit hours of core courses, 15 credits of major courses, and 6 credit hours of Internship or Thesis. To be awarded the BBA degree, a student must pass courses totaling at least 141 credit hours and achieve a CGPA of at least 2.50.

The BBA program comprises seven majors, namely:

• Accounting
• Finance
• Human Resource Management
• Insurance and Banking
• Management
• Management Information System
• Marketing

Vision of BBA Program

The mission of the BBA Program is to produce world class business leaders through high quality business education.

Mission of the BBA Program

The mission of the BBA program is to provide students with the latest concepts and skills and prepare them to handle challenges of the contemporary business world with leadership, entrepreneurial skills, and ethics as well as the ability of strategic thinking, problem solving, critical analysis, and efficient communication.

Graduate Attributes

Critical Thinking:	Sustainability:
Problem Solving	Entrepreneurial skills/risk taker
Analytical skills	Motivation & initiative
Detail oriented	Flexibility/adaptability
Tactfulness	Computer/IT skills
Creativity	Lifelong Learning
Numerical Skills	Self confidence
Teamwork:	Ethical Practice:
Communication (verbal & written)	Honesty/Integrity
Teamwork skills	Strong work ethics
Interpersonal skills	Well-mannered / polite
Organizational skills	Personal Development
Leadership skills	Commitment
Amiable personality

Program Educational Objectives (PEO)

• Successfully apply their learned knowledge and skills throughout their professional pursuits.
• Have enthusiasm for continuous learning and professional development.
• Ability to communicate and work using IT skills as individual or team member in a diverse environment.
• Will be recognized as qualified business leaders and executives with high ethical values.

Program Learning Outcomes (PLO)

• Business Knowledge
• Practical skills
• Analytical skills
• Problem solving skills
• Communication skills
• Managerial/leadership skills
• Teamwork
• IT skills
• Ethics
• Lifelong learning

BBA Major in Management

Bachelor of Business Administration major in Management provides students with a comprehensive understanding of all core topics relating to business, finance, economics, and marketing. One of the key benefits of studying management and business is that it offers the opportunity to undertake work placements and professional projects. With new businesses coming forth and old businesses needing an extra push in today’s competitive business arena, there are consistent job opportunities for aspiring managers.

Through WUB’s BBA in Management program, students will gain the executive skills needed to be successful in their career ladder. The experience and skills gained including team-building, decision-making, and risk-taking will make them stand out in their internship, first job, and as their career develops. A solid foundation in management, hands-on experience integrating management skills, and knowledge of the global business environment will set the students apart from other graduates.

BBA Major in Marketing

Students can tailor their career with passionate at major in marketing by obtaining degree the bachelor of business administration with the selective courses like consumer behavior, marketing of services, marketing research, advertising concepts and graphics, global marketing. Marketing degree is open-ended and it provides a career in which personal preference is catered for, as for those who relish the challenge of networking and creating business relationships will be sure to thrive. Marketing is a diverse field to work and does anything but confine the career prospective.

BBA major in Finance

Do you have a definite interest in banking, economics and working with investments? Then a finance major might just be for you. This is a degree or qualification that carries a lot of weight and can also offer a lot of flexibility and potential for growth. Finance is an essential component of any business and finance professionals are usually high in demand. The broad range of skills and knowledge as well as the international scope covered in a finance major will leave you work-ready for employment in global markets. Studying finance can lead to well-paid career opportunities, in an industry where a shortage of talent, combined with an ageing workforce, is driving growth in the job market.

BBA Major in Accounting

A bachelor’s degree in Business Administration with major in Accounting is meant to acquire knowledge of how to measure and report the financial events of an individual or entity. By studying Major in accounting in BBA program, students can learn practical knowledge about the audit process, analyzing financial statements, and applying accounting information to management-level decisions. In addition to tax-focused accounting, accounting majors also focus on managerial and administrative accounting that are available in this program.

BBA Major in Management Information Systems

A BBA student has to complete a course titled Fundamentals of MIS. The course is designed to provide a thorough understanding of Management Information Systems. Students who want to continue their quest in the challenging and exciting field of information systems can take up major in MIS. A BBA degree with major in MIS would provide a solid ground for building a career in MIS.

An MIS major student will have to complete 15 credits by taking the following five courses: System Analysis & Design, Information Systems & Business, Communications Systems & Networking, E-Commerce, and Web Page Design & Lab.

It may be noted that the curriculum is designed to help students acquire practical skills and in depth knowledge to analyze, design, and build information systems and put them in use.

BBA major in Insurance and Banking

Insurance and Banking is a concentration under the curriculum of Bachelor Business Administration (BBA). Insurance and Banking education is vital in certifying effectiveness, professionalism and improvement of skills, because banking is one of the most dominant phenomena in recent economy and financial sectors. Major in Insurance and Banking enable students to be suitable for the competitive environment in financial sectors like Bank and NBFI’s that demand for their staffs to equip themselves with banking skills and knowledge in the financial sector. The study of banking and insurance are intended to empower learners to acquire knowledge, skills, attitudes and values required to operate responsibly in the banking and financial services sector. This course will also provide basic and relevant knowledge about the regulations and law relating to practice of banking and insurance especially in the context of Bangladesh and describe various terminologies which help students to understanding and analyzing the various regulatory activities of banking, insurance policies, law and bank management as well.

BBA major in Human Resource Management

Bachelor of Business Administration in Human Resource Management provides application-based knowledge in staffing, training, negotiation, dispute resolution, compensation, and organizational behavior and leadership strategies in businesses. This program helps to enter in the human resources arena, generating approaches and solutions for managing a business’ most valuable resource. HRM graduates may also land jobs in Development and Training where they perform functions as counselors, career planners, training specialists, technical recruitment specialists or orientation specialists.