Faculty Member

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Dr. Wasib Bin Latif

Assistant Professor,

Assistant Professor, World School of Business

https://orcid.org/0000-0002-6592-8884

Phone

09643204060

Email

Avenue 6 Road & Lake Drive Road, Sector # 17/H,Uttara, Dhaka-1230
h-index
11
Citations
34
h-index
h-index Calculated based on number of publications stored in Pure and citations from Scopus

Personal profile

Biography

Dr. Wasib Bin Latif currently works as an Assistant Professor at the World School of Business, World University of Bangladesh. Md. Wasib does research in Marketing, Tourism Marketing and Tourism and Hospitality Management. He received his Ph.D. in Business Administration from School of Business Innovation and Technopreneurship, University Malaysia Perlis. He has published more than 20 articles in the top peer-reviewed international journals. . Dr. Wasib has reviewed more than 50 manuscripts for international journals. Apart from this, Md. Wasib is very active in Research and Publication where his research focus relies on Tourism and Hospitality Marketing, Marketing Management and Educational Marketing.

Education/Academic qualification

PhD in marketing and tourism, University Malaysia Perlis
Post-Graduation Diploma in Marketing Management, Bangladesh Institute of Management
Graduation from IBA, University of Rajshahi (RU)
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Research output

11
Article
1
Conference paper
0
Books
0
Books Chapter

Latif, W.B. and Karim, M.D.M., 2019. The art of developing entrepreneurial leadership. International Journal of Research in Management, 1(1), pp.18-21.
Research output : Contribution to journal
Karim, M.M., Choudhury, M.M. and Latif, W.B., 2008. THE IMPACT OF TRAINING AND DEVELOPMENT ON EMPLOYEES’PERFORMANCE: AN ANALYSIS OF QUANTITATIVE DATA. Education, 2013.
Research output : Contribution to journal
Ahmed, S. and Latif, W.B., 2019. Assessing customer-based brand equity and brand competitiveness of an electronic company in Bangladesh. Journal of Research in Marketing, 10(1), p.758.
Research output : Contribution to journal
Karim, M.M., Choudhury, M.M. and Latif, W.B., Conceptual Framework of Recruitment and Selection Procedures: A Case Study on University Grants Commission (UGC) in Bangladesh. In MESSAGE FROM THE CONFERENCE CHAIRS (p. 101).
Research output : Contribution to conference
Ahmed, S. and Latif, W.B., 2018. Measuring Customer-Based Brand Equity and Brand Competitiveness: An Empirical Study of Minister Brand in Bangladesh. Journal of International Business and Management, 1(3), pp.1-14.
Research output : Contribution to journal
Ahmed, W.B.L.S., Syada, S.M.M.A.J. and Suchana, U.A., 2017. Prospects and Constraints of Tourism Sector in Bangladesh: An Analysis. Prospects, 5(2).
Research output : Contribution to journal
Latif, W.B., Islam, M.A., Rahman, A., Mohamad, M. and Kongsompong, K., 2016. Conceptual framework of brand image for tourism industry: tourism management and advertisement as moderators. Journal of Tourism Management Research, 3(1), pp.1-9.
Research output : Contribution to journal
Khan, M.R., Latif, W.B., Ahmed, S. and Hira, M.A., 2019. Practices of Islamic Ethics in the Electronics Industry in Bangladesh: A Study on Minister Hi-Tech Park Electronics Ltd. International Journal of Islamic Business & Management, 3(1), pp.1-13.
Research output : Contribution to journal
Latif, W.B., Islam, M.A., Noor, I.M., Mohamad, M. and Kongsompong, K., 2016. Imagination of brand image for tourism industry. Problems and perspectives in management, (14, Iss. 2 (contin. 1)), pp.138-142.
Research output : Contribution to journal
Latif, W., Islam, M.A., Mohamad, M., Sikder, M.A.H. and Ahmed, I., 2015. A conceptual framework of brand image on customer-based brand equity in the hospitality industry at Bangladesh: tourism management and advertisement as moderators. Journal of Scientific Research and Development, 2(11), pp.1-16.
Research output : Contribution to journal
Latif, W.B., Islam, M.A. and Mohamad, M.B., 2015. Antecedents of brand image: A conceptual model. Australian Journal of Business and Economic Studies, 1(1), pp.95-100.
Research output : Contribution to journal
Latif, W.B., Islam, M.A., Noor, I.B.M., Saha, A.C., Roy, S.S. and Halim, A.A., 2015. Moderating effects of tourism management and entertainment to antecedents of brand image towards brand image: A case of a developing country. Research Journal of Applied Sciences, 10(5), pp.181-187.
Research output : Contribution to journal
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Research Poster

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Awards

2010

Gold Medalist Award for MBA Degree
Dr. Wasib Bin Latif (Recipient), 2010
Academic , Bangladesh
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Membership

2014

Research Club, Business School of Inovation and Technopreneurship (UniMap, Malayisa Member
Dr. Wasib Bin Latif (Member), 2014 → ...
Associate Member
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Certifications

2016

Smart PLS Workshop Active
University Malaysia Perlis, Issued: 2016

2014

Research Methodology Workshop Active
University Malaysia Perlis, Issued: 2014
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Supervised Work

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Participations