Faculty Member Details

Short Biography:

Mr Ujjal Yaman Chowdhury is a Senior Lecturer of Marketing at the Department of Business Administration and  a founder member of the executive committee of Centre for Brand Research (CBR) at the World University of Bangladesh. He is also the moderator of the World University of Bangladesh Entrepreneurship Club (WUBEC). His general area of expertise lies in sustainability marketing, consumer behaviour and branding. At WUB he teaches courses on Brand Management, E-Marketing, Salesforce Management and Principles of Marketing at Graduate level and Consumer Behaviour, Marketing Management, Service Marketing, Advertising, Principles of Marketing, Entrepreneurship Development and Global Marketing at the undergraduate level. Before joining WUB he worked more than four years in Ready Made Garments Industry as a merchandiser which strengthened his learning and knowledge in the professional world of marketing. Mr Chowdhury achieved his MBA and BBA degrees from one of the top-ranking universities of the country, the University of Dhaka. Furthermore, he attended many seminars on developing basic presentation skills as a key speaker. Besides he has participated in many seminars and workshops on strategic management, research methodology and brand management. His unique classroom style combines meticulous pedagogy and practical knowledge. These help learners to understand fundamental issues of marketing operations in complex, and uncertain environments. Mr Chowdhury’s goal is to ingrain students with a deep curiosity about the marketing issues surrounding them and make them capable to solve problems and innovate ideas in a real organizational context.