Industrial Visit to Deshbandhu Group in Narsingdi by the WUB Business Club

To provide students with practical experience and in-depth knowledge of the industrial sector, the Business Club of the Department of Business Administration at the World University of Bangladesh organized an Industrial Tour on March 1, 2025. Such tours offer students real-world exposure beyond textbooks and help prepare them for their future careers. This time, the destination was Deshbandhu Group in Narsingdi, one of the country's leading food and beverage manufacturers.

The journey began at 10:00 AM, when a group of 70 students from the Department of Business Administration departed from the university premises for Deshbandhu Food and Beverage Limited. Dr. Sharif Hosen, the moderator of the Business Club, accompanied the students. During the journey, they shared their previous industrial tour experiences and discussed the operational processes of various industries.

After traveling for approximately 2 hours and 50 minutes, the students arrived at their destination at 12:50 PM. They were warmly welcomed by the officials of Deshbandhu Food and Beverage Limited, who greeted both the students and the moderator cordially and provided a brief overview of the tour activities. To facilitate a better understanding of the production processes, the students were divided into two groups, each led by a guide. One group was guided by Quality Control Manager Mr. Md. Kamruzzaman, who first provided essential safety instructions for navigating and observing the factory operations.

The first stop of the tour was the bottle manufacturing unit, where plastic resin is melted at a specific temperature to create bottles of different shapes. This process is entirely automated and completed without human contact. Next, the students visited the cap production unit, which produces approximately 76,000 caps per hour with remarkable speed and accuracy.

The tour then moved to the Liquid Mixing Section, where various types of beverages are prepared under strict quality control, ensuring precise measurements of raw materials. The students observed the entire process, from ingredient mixing to final packaging, all executed with great precision. The bottling and packaging process, like other stages of production, is fully automated, demonstrating the factory’s advanced technological setup. Although the schedule initially included a visit to the Polymer Factory, time constraints and external circumstances prevented this part of the tour.

 

Following the factory visit, the students were given a refreshment break and had the opportunity to taste various products manufactured by Deshbandhu Food and Beverage Limited. Many found the carbonated beverages particularly enjoyable. Afterward, a discussion session was held, where the students received an introduction to Deshbandhu Group and its operations. Established in 2017, Deshbandhu Food and Beverage Limited currently produces eight different flavors of beverages, including three juice variants, one drinking water product, and carbonated beverages.

A workshop on "Good Manufacturing Practices (GMP)" was also conducted, led by Quality Control Manager Mr. Md. Kamruzzaman, who covered various aspects of GMP. The key topics discussed included the definition and importance of GMP, quality control and proper production processes, methods for maintaining product quality, the necessity of documentation and record-keeping, and challenges in maintaining GMP standards.

During the Q&A session, students had the opportunity to ask questions to the officials of Deshbandhu Food and Beverage Limited. When asked about the countries where Deshbandhu Group exports its products, the officials mentioned that their products are shipped to India, Malaysia, Africa, Europe, and America. In response to a question about whether the India-Bangladesh relationship impacts their exports, they clarified that although political issues exist, they do not affect trade operations. Additionally, when inquired about new product developments, the officials revealed that they are planning to introduce a new beverage flavor, "Lassi," soon.

After the Q&A session, the students had a lunch break and enjoyed a meal arranged by the factory. A short rest followed, after which they were initially scheduled to visit the Polymer Factory, but due to time limitations and external conditions, the visit was not possible.

Finally, the students gathered for a group photo and departed for Dhaka at 5:30 PM. The Industrial Tour proved to be an enriching and valuable learning experience, offering students detailed insights into real-world production processes, quality control systems, and advanced technology applications. The hospitality and management of Deshbandhu Food and Beverage Limited were commendable.

Organizing more such industrial tours in the future will provide students with hands-on knowledge and further enhance their academic and professional skills.


01 March, 2025