The heart of modern business success lies in its marketing. In today’s competitive business world marketing does not only build brand awareness but also increase sales, grow businesses, create new customers and engage loyal customers with the company. Marketing is dynamic and challenging. At WUB, we organize our curriculum and programs focusing on creating marketing leaders who are innovative and competent to sense the market pulse and capable of making the stakeholders delighted.

Marketing Major Courses for Bachelor of Business Administration:

  • Consumer Behavior
  • Marketing of Services
  • Marketing Research
  • Marketing and Information System
  • Advertising : Concepts and Graphics
  • Global Marketing
  • Agricultural Marketing

Marketing Major Courses for Masters of Business Administration:

  • Management and Retailing
  • Sales Force Management
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Marketing for Non-profit Organizations
  • Global Marketing
  • Tourism and Hospitability Marketing
  • E-Marketing
  • Rural Marketing
  • Brand Management